Gulf Air has signed a five-year retailing deal with ATPCO to integrate Routehappy Rich Content on the airline’s website to further modernise and enhance its flight shopping display. In addition to Gulf Air’s direct channel website, the deal will also see the airline’s targeted rich content integrated with key regional and global third-party sales channels.

Rich Content types include at-a-glance information about flight features, including amenities (in-seat power, in-flight entertainment, connectivity etc), UTAs (Universal Ticket Attributes) that provide easy-to-understand benefits and restrictions such as cancellation, refund policies and boarding priority by fare, and UPAs (Universal Product Attributes) providing relevant media, captions and descriptions to define the airline’s products and services by aircraft type, cabin, time of day, etc.

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