Gulfstream Aerospace has officially unveiled its newly renovated London Sales and Design Centre in Mayfair, and Inflight Reporter Grace Hardy visited the reimagined space to get a feel for the design experience.
The Sales and Design Centre first opened in London in 2013 and is one of Gulfstream’s three studios, with the other two in Savannah, New York and Beverly Hills, California. The three locations were carefully selected as key transit points for the majority of Gulfstream’s customers, enabling them to attend design appointments for their aircraft in any of the cities in a seamless manner, with their specific Gulfstream contact flying out for each meeting. The design process varies significantly between customers but can last anywhere from three months to a year, and Gulfstream promotes a certain level of flexibility, allowing customers to bring their own interior designers into the process should they wish.
The redesign aims to make the space feel as immersive and cohesive as possible, using aircraft materials such as aviation grade leather and carpets to create a feel for the Gulfstream brand without overbearing branding.
The centre has distinct spaces for each step of the design process, with full-size G400 cabin mock-up and a G700 and G800 cabin mock-up upon entering for clients to experience the interior’s feel first-hand, and G500 and G600 seats to try out. Another area features a large screen and seating area, where customers can create their own cabin design and configuration on a cabin layout tool, and then view a 3D rendering of their design using 3D Cabin Creator. Meanwhile, the design showroom contains wall to wall wardrobes filled with samples for each section of the cabin, including carpets, leathers, fabrics, veneers, dishware, and soft furnishings.
“Delivering an unparalleled experience for our customers is what defines the Gulfstream difference and is something we are continuously investing in,” said Mark Burns, president, Gulfstream. “Our curated portfolio of strategically located sales and design centres offers customers an opportunity to personally explore our aircraft cabins, seating options and outfitting materials so that they can tailor their own aircraft to their liking. This redesigned London space is the latest location to further bring this bespoke experience to life.”
Photos: Inflight
