Iberia Express has launched an in-seat order service with Immfly, enabling passengers to purchase food, drinks and retail items from their personal device.
By connecting to the airline’s ‘Club Express Onboard’ portal, customers have access to onboard retail for the duration of the flight, boosting revenue by 42 per cent in order values and 29 per cent in spend per head for the airline. The portal was created with Immfly in 2014, and also provides passengers with entertainment and destination services.
“We are extremely pleased with the success of the in-seat order service,” said Isabel Rodriguez, Commercial Director at Iberia Express. “The data speaks for itself: the average order value for purchases made through in-seat order is 42% higher than traditional trolley sales and spend per head on those flights where the new system has been used has increased by 29% with orders up by 41%. Passengers really appreciate the convenience, and these results show the significant impact this service has on both customer satisfaction and our revenue, aligning perfectly with our focus on delivering exceptional customer experiences while driving operational efficiency. It’s truly a win-win for both our passengers and our operations.”
“Providing in-seat order to Iberia Express has been an exciting milestone,” said Pablo Linz, CEO at Immfly. “Our technology not only enhances the in-flight experience but also delivers measurable results in terms of higher sales and improved customer satisfaction. We look forward to continuing to innovate with Iberia Express to bring even more value to their passengers.”
Photo: Immfly
