Iberia Express Retail On Board has been digitised by Immfly and DO & CO.

As part of its continuing investment in digitalising its onboard passenger experience, Iberia Express has digitised its onboard retail experience.

Working with Immfly and official catering provider DO & Com, the airline has introduced a new all-integrated crew app and user-friendly, smart back-office system improving the warehouse and inventory management process.

The new solution digitalises the Iberia Express Retail On Board menu proposition by enabling payments through an innovative all-in-one Android EPOS. This allows contactless transactions whilst its backend system manages the warehouse operations and inventory.

Immfly’s technology will also allow in-seat ordering, which will enable passengers to consult, order and pay for all onboard catering products from their own devices, making it a complete retail experience on personal devices.

This new retail capability is also available with Boeing Digital Direct, a complete digital services platform for any commercial airplane that combines the best of Immfly and Boeing for retail, ancillary revenue and wireless in-flight entertainment.

“At Immfly we are intensively working towards unlocking the full potential of inflight service and entertainment for airlines. With Iberia Express being the first to test out our new disruptive Retail On Board solution in the market, we are really confident in the efficacy of our service and payment technology,” said Pablo Linz, Immfly CEO.

“At Iberia Express we are committed to innovation and we pay special attention to the service we offer. Regarding this, we know that digitalisation is key to guarantee a seamless service for our customers, that is more suited to their new habits. These small details make a big difference, and we will continue working with Immfly and DO & CO to ensure that our customers receive an excellent on-board experience,” commented Paloma Cabañas, Head of Customer Experience at Iberia Express.

“At DO & CO we are eager to continue exceeding customer’s expectations. We have joined the on-board retail business to continue providing unique customer experiences. Through collaboration with Immfly, our technological partner, we have been able to provide Iberia Express with the necessary tools to deliver the best quality service to customers looking to enjoy premium freshly made products on-board,” stated Attila Dogudan, CEO DO & CO.

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