Global sports marketing agency IMG has extended its agreement to broadcast the Premier League for the next three seasons on Sport 24.
Sport 24 will continue to broadcast 270+ matches live on its channels to the in-flight and cruise markets globally during each season. This announcement follows Sport 24 launching its web player which enables passengers to watch high-definition coverage of major sports events on their personal electronic devices on board. The web player was first launched onboard Qatar Airways’ Starlink-connected aircraft, IMG says.
Sport 24’s extensive live football coverage also includes the FIFA World Cup 26™, UEFA Champions League, UEFA Europa League, UEFA Nations League and the AFC Asian Cup.
Paul Molnar, Chief Media Officer, at the Premier League said: “We are delighted to announce the extension of our long-standing partnership with Sport 24 and look forward to continuing our close collaboration so that Premier League fans can continue the passionate support of their favourite clubs during their travels around the world.”
Richard Wise, SVP Content and Channels, IMG said: “Our research shows that 74% of passengers would prefer to watch live sport over other in-flight entertainment, and the Premier League remains one of the most popular sport leagues in the world. We’re delighted to extend our live coverage of the league, and passengers now have more ways to enjoy live sport onboard with Sport 24 than ever before, so they never have to miss a moment of the action.”
According to IMG, Sport 24 is the first and only dedicated live sports channel available on airlines and cruise ships around the world and is offered on board several air carriers including Etihad Airways, Emirates, Turkish Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific.
