Immfly, an onboard digital solutions provider, has announced the acquisition of Data Clarity, a developer of AI-driven smart data solutions, at World Aviation Festival in Lisbon today. A small group, including the Inflight team, were invited to the pre-announcement last night, with the Immfly and Data Clarity teams brought together to celebrate the next step in their businesses.
By bringing Data Clarity into Immfly, the two companies will deliver one platform that addresses passenger engagement, in-flight entertainment, and data-driven retail forecasting. The overall aim is to provide a seamless entity for airlines and passengers, while also tackling the need for consolidation within the ancillary and onboard retail market. Immfly will harness Data Clarity’s strengths in forecasting, reporting, analytics, warehousing, and data integration to create an enhanced airline retail and connectivity service and experience.
“This isn’t just about technology, it’s about redefining how airlines connect with passengers and unlock value”, said Jimmy M. von Korff, Executive Chairman and Co-founder of Immfly. “By uniting our strengths, we’re creating a new benchmark for efficiency, revenue growth, and loyalty in the skies.”
“Together, we’re not simply responding to industry change — we’re driving it”, said Kevin Carrick, CEO of Data Clarity. “This partnership sets a new standard for how data and onboard experiences combine to deliver clarity, control, and growth for airlines worldwide.”
Photo: Immfly
