Immfly’s specialist onboard software services will support the development and maintenance of IAG’s universal platform (.air).

Immfly has secured a long-term partnership with International Airlines Group.

Immfly’s specialist onboard software services will support the development and maintenance of IAG’s universal platform (.air). The platform has already deployed the most advanced connectivity service across a large part of the Group’s fleet to deliver a consistent digital customer experience, with built in flexibility to tailor the offering to each airline’s brand and customer proposition.

The announcement follows a long standing pioneering wireless IFE between Immfly and the Group’s airline Iberia Express. IAG now intends to enhance the .air platform with new features, products, services and retail opportunities designed to progressively unlock new revenue streams and increase customer satisfaction.

“The partnership with Immfly will enable IAG to deliver new personalised services and expand the product range offered to our customers across entertainment, retail and loyalty” said Andrea Burchett, Group Head, IAG Connect at International Airlines Group. We are excited to work together to develop services that innovate and disrupt the market by leveraging our combined knowledge and expertise for the benefit of our customers and airlines.”

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