In-flight rights appointed for ‘Fight of Champions’

By May 24, 2018 April 30th, 2020 Featured, IFEC

Havas Sports & Entertainment, a division of Havas Media Asia Pacific, has been appointed as the International Media Rights and Commercial Partner by fight promoters MP Promotions and Events for the upcoming Fight of Champions’ World Boxing Association (WBA) Welterweight Championship featuring Manny Pacquiao and Lucas Matthysse on 15 July 2018.

The deal covers worldwide distribution across the Asia Pacific, Europe, Latin America and Africa and includes media rights across all platforms and devices including in-flight rights.

Arnold Vegafria, head of sales and marketing at MP Promotions and Events commented, “We are pleased to collaborate with Havas Media Asia Pacific, who is an important player in the media industry. This media distribution partnership underlines our commitment to leverage on this world-class sports event to raise Malaysia’s profile and bolster international tourism in major strategic territories worldwide.”

Melvin Lim, CEO of Havas Sports & Entertainment, APAC added, “We are delighted to partner MPKL to distribute the Manny Pacquiao versus Lucas Matthysse fight across the world. We are committed to tap on our international network to expand the reach of this event and break into key markets as well as grow new audiences for the sport.”

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