Inmarsat has launched the OneFi customer experience platform (CXP) for airlines, designed to deliver a rich airline-branded digital platform to enhance the passenger experience onboard flights.
It allows passengers to order food and beverages, purchase seat upgrades, receive the latest flight and destination information, and sign-up to the airline’s frequent flyer programmes, all in real-time using their own personal devices.
OneFi’s sponsorship and advertising features will allow airlines to offer free in-flight broadband for passengers to browse the internet, stream videos and audio, shop online and receive other ecommerce offerings.
Philip Balaam, President of Inmarsat Aviation, said: “For many years, Inmarsat has advocated the vast commercial opportunities of inflight connectivity. However, until now, airlines have struggled to realise the full potential of the business model. OneFi is a step change for those looking to monetise their Wi-Fi services and ensure they keep pace with evolving passenger needs. It will empower a digital transformation in the cabin, which is especially important at this critical time for the aviation industry.
“OneFi allows airlines to improve their brand experience and secure passenger loyalty, with the flexibility to incorporate their own services and use existing and new partners, such as content providers, advertisers and retailers. We are in advanced discussions with leading airlines about adopting this innovative new platform and expect to see a rollout with our first OneFi customer by the end of this year.”
OneFi offers an airline-branded Graphical User Interface (GUI). Media inventory and calls-to-action are available through flexible IAB (Interactive Advertising Bureau) ad placements with targeting, tracking and authorisation. These ensure that content is contextual and relevant to the individual passenger.
Data capture and the acceptance of multiple payment types with Payment Card Industry (PCI) compliant gateways enables partners to engage in more meaningful ways with passengers and boost sales lead generation rates.
In addition, OneFi is network agnostic and uses open architecture, meaning it can integrate with any technology infrastructure and Internet Service Providers (ISPs) used by airlines, ensuring a uniform experience across mixed aircraft fleets. The platform is also scalable, giving airline customers the flexibility to add new third-party services over time and helping to future proof their onboard offering.