Jazeera Airways is launching a free in-flight entertainment service, becoming the first commercial airline customer for the Bluebox Wow system in the Middle East.

Jazeera Screens, the wireless entertainment service on all flights, will enable passengers to stream entertainment to their personal devices.

The system will allow passengers to watch films and TV shows, play games, read about local destinations and track their route for free and will evolve to include on-board shopping in the coming year.

“Jazeera Airways continues to roll out new services to enhance our customers’ experience every time they fly with us,” said Jazeera Airways CEO, Rohit Ramachandran. “The new system has been deployed with leading service providers in the field to cater to our wide customer base and provide them with a rich content in English, Arabic and Indian languages.”

Available on iOS and Android devices, passengers can connect to the on-board wireless network using their smartphone or tablet. Passengers can also download the Jazeera Screens app before boarding to stream during their flight.

The service was developed in partnership with Bluebox Aviation Systems, Aeroplay Entertainment and Global Onboard Partners.

“We are delighted to have Jazeera Airways as our first commercial airline customer for Bluebox Wow in the Middle East region,” said Kevin Clark, Bluebox CEO. “The selection of Bluebox is recognition of the flexibility and ongoing development of Bluebox Wow and the credibility of our technical team in supporting customer growth.”

Prakash Johari, Aeroplay Entertainment MD & CEO, commented: “We are excited to be on-board Jazeera Airways to support and enhance the passenger experience with the latest in-flight entertainment content, including movies, TV shows, Audio, destination videos and guides.”

Global Onboard Partners partnered with the airline to implement the in-flight entertainment system as their advertising sales partner. Kirk Adams, CEO of the company said: “The system allows for a variety of excellent ad and sponsor placements.”

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