JetBlue A220

JetBlue has partnered with FLYR Labs to elevate the airline’s revenue optimisation capabilities with accurate, real-time decision intelligence and analytics.

FLYR says its cloud-native decision intelligence platform, The Revenue Operating System, leverages deep learning technology to provide automated, AI-based revenue management capabilities that maximise business-wide revenue opportunities.

Dave Clark, Head of Revenue and Planning at JetBlue, said: “We’re known for disrupting our industry and the legacy processes that came before us. Collaborating with FLYR, a pioneer of AI-driven revenue optimisation software, is another example of how we can amplify the ‘JetBlue Effect’ – keeping fares as competitive as possible without compromising the customer experience – an ethos that is mirrored in FLYR’s partnership approach.”

Alex Mans, CEO of FLYR, said: “JetBlue already has incredible market influence. By working with FLYR, JetBlue’s analysts will be most aware of revenue opportunities earlier than ever before. Our AI capabilities will accelerate JetBlue’s advantage by understanding and applying network-wide context, enabling fast and targeted route or pricing decisions.

“The Revenue Operating System can positively influence all critical commercial teams of an airline, such as marketing, cargo, scheduling, network planning, and ancillaries, which will further cement JetBlue’s reputation and deliver even more benefits to travellers in every market it operates.”

JetBlue is the sixth-largest airline in the United States, serving more than 110 cities throughout the United States, Latin America, the Caribbean, Canada and the United Kingdom. The carrier says it continues to invest in FLYR’s success through its venture capital subsidiary, JetBlue Technology Ventures.

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