Global content and media producer and distributor Keshet International (KI) has signed an in-flight deal with Contentino Media, a subsidiary of Shemaroo Entertainment, as it continues its expansion in the Asian market.

Brokered by Keshet India, this distribution deal will see Contentino Media exclusively represent KI’s finished tape catalogue to its client-base of more than 50 airlines operating across the Asian and Middle Eastern regions, including Singapore Airlines, Qatar Airways, Emirates and Jet Airways.

Keshet International’s flagship shows, including NBC’s military drama The Brave; BBC One’s family drama The A Word; international hit drama Prisoners of War will be available for in-flight viewing for the first time.

Gary Pudney, head of Asia, Keshet International, said, “This deal with Contentino Media demonstrates our strategic approach to audience building. The Asia Pacific market is predicted to be the fastest growing region for global in-flight entertainment, and we hope this deal leads to other opportunities elsewhere.”

Kranti Gada, chief operating officer, Shemaroo Entertainment Limited added, “With this partnership with Keshet International, we are excited to broaden our offering and add premium international content to further strengthen our content library in this space. What is exciting is that we will now offer customers hundreds of hours of international programming to enjoy during their travels, which will include critically acclaimed shows like Brave and top rated European show Holloway Prison – Women Behind Bars. Our foundation in content will help us cross sell our propositions to all airlines.”

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