Kim Creaven has been appointed as Director of Advertising Sales at Panasonic Avionics.
Reporting to Andrew Mohr, Panasonic Avionics’ Vice President, Digital Solutions, Creaven, who joins from Anuvu where she was Vice President of Sales, Strategy and Partner Marketing, serve as the organisational lead for all Panasonic Avionics’ market-driven, advertising-related solutions.
In this role, she will be responsible for the development and oversight of the business to include product, sales, and marketing solutions that maximise opportunities for the monetisation of passenger engagement through in-flight entertainment and connectivity (IFEC) systems.
Creaven will work with customers, stakeholders, and third-party vendors to help develop and execute product and marketing strategies for its advertising services across the company’s business verticals.
Andrew Mohr said: “There is incredible room for growth in the in-flight advertising space, and Kim’s expertise and in-depth industry knowledge will contribute greatly to unlocking that potential through Panasonic Avionics’ IFE and Connectivity.”
Creaven said: “As Panasonic Avionics continues its advances in digital ancillary revenue innovation, we will be taking today’s in-cabin entertainment experience to the next level of engagement with our industry-leading advertising services.”
“I will use my experience and passion for our industry to help Panasonic Avionics become the lead in onboard advertising and ancillary revenue standards and to deliver innovative customer partnerships across the globe.”