KLM has introduced iFly virtual reality (VR) – an online platform that uses VR to let visitors experience a near-lifelike journey.

Hosted by chef and adventurer Kiran Jethwa, iFly VR captures some of the most beautiful places in the world in 360 degrees. In the first of three editions, Jethwa takes viewers to the Thai jungle where he goes in search of the ‘world’s most remarkable cup of coffee’, taking the viewer through the delicate production process, from coffee bean to hot cup of coffee

According to Boet Kreiken, EVP Customer Experience, “By introducing virtual reality, KLM is blazing a new trail to inspire people and give them the ultimate experience. Our digital magazine reaches millions of people. With the help of iFly, we are constantly looking for new ways to surprise our readers.”

The videos can be viewed with VR glasses, or on a tablet or smartphone.

KLM’s next iFly VR production will take place in Hawaii.

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