Korean Air extends Spafax IFE partnership

Travel media agency Spafax has renewed its longstanding partnership with Korean Air.

Korean Air’s collaboration with Spafax began in 2019 and the renewed contract took effect on 4 October. Grace Li, Regional Director, APAC, Spafax, commented: “We are thrilled to extend our partnership with Korean Air and continue to support their inflight entertainment services. This renewal reflects the trust we have built and the passion we bring to our work.

“With our new tools and technologies, we’re excited to help Korean Air deliver an even better entertainment experience for their passengers.”

In addition to content curation, Spafax has revealed that the company will introduce Spafax ONE client platform to Korean Air which provides a comprehensive, one-stop solution for tracking movie availability, onboard content, and media delivery status.

Jean-Marc Thomas, APAC Managing Director, Spafax said: “Korean Air’s decision to renew our partnership is a testament to the value we provide in terms of service delivery and innovation. We’ve expanded our teams and enhanced our product offerings to meet their needs, and we’re confident these improvements will lead to even greater success in the years ahead.”

Spafax says the company will support Korean Air with promotional content projects, offer new IFE and marketing campaigns on demand and provide strategic recommendations for the annual curation strategy.

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