United Airlines now serve Laurent-Perrier champagne in United Polaris Business Class as a complimentary offering for guests, an endeavor that started on 1 January.

Champagne Laurent-Perrier La Cuvée Brut NV is House of Champagne Laurent-Perrier’s flagship brut non-vintage, made from a percentage of juice from the first pressing. Annually, United serves around 1.1 million glasses of champagne on United Polaris flights and is hoping to please customers further with the more premium champagne.

This announcement follows the 2023 wine programme refresh, with United offering premium brands such as Shafer Vineyards, Gary Farrell, Chartron et Trebuchet and Pascal Jolivet.

The airline is continually updating its food and beverage offerings, with the addition of Magnolia Bakery’s Banana Pudding with Wafer Cookie Bits to United First on flights more than 901 miles in December 2024, and an overhaul to the domestic economy wine list to feature woman-owned canned wines in September.

United Polaris provides a range of high-end products and services, including Whispering Angel rosé, multi-course meals, lie-flat seats, Saks Fifth Avenue bedding, Therabody amenity kits, and access to the Polaris Lounge.

Photo: United

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