In-flight entertainment and airline media solutions company Spafax continues to deepen its strategic partnership with Lufthansa Group.
As part of this, Spafax says it will fortify its already-established Frankfurt Account Team with new resources to support Lufthansa Group and deliver on its capabilities in this key European market.
The upcoming projects extend across all key in-flight entertainment and connectivity (IFEC) touchpoints. Streamlining the content selection and delivery process from the cloud is also part of the extended partnership.
According to Spafax, third-party advertising sales responsibilities have been assigned to Spafax in a move that will help Lufthansa Group secure suitable brand partnerships for the betterment of the passenger experience and the improvement of revenues.
The extended collaboration includes areas such as technical integration through Spafax One technical innovation portfolio. Spafax says it will integrate next-generation entertainment solutions across Lufthansa Group’s digital touchpoints, including streaming kids’ TV to passengers in airports and offering podcasts on board directly to passengers’ devices.
Spafax Content Services features diverse and global entertainment content with high-quality European content and unique brand partnerships brought in by local and international teams.
Lufthansa Airlines has also added International Media Sales to the Spafax service scope for the first time to optimise revenue across its growing media portfolio.
Lufthansa Group carriers Lufthansa, SWISS, Austrian Airlines, Discover Airlines and Edelweiss will get tailored solutions that amplify their brand identity while ensuring group efficiencies.
“We are excited about the opportunity to deliver the future of the IFEC experience for one of the most forward-thinking airline groups in the world. This change is already underway, and we look forward to the next five years of innovating both the customer experience and our service for this most valued client,” said Henry Gummer, Managing Director Europe, Spafax.
“This newly expanded contract is a testament to our shared commitment toward media excellence across the customer journey. In Spafax One, we have the tools to deliver this step change for customers and brand partners. Our Spafax Studio will help promote and amplify Lufthansa Group’s commitment to delivering a first-in-class customer IFEC experience.”
