From 2021, economy class passengers on short and medium-haul routes from Lufthansa, SWISS and Austrian Airlines will be offered a new range of food and beverages for purchase.
“Our current snack offer in economy class does not always meet the expectations of our guests,” explained Christina Foerster, Member of the Executive Board Lufthansa Group responsible for Customer, IT & Corporate Responsibility. “The new offer was developed on the basis of feedback from our customers. With the high-quality offer available for purchase, our passengers will be able to decide what they want to eat and drink on their journey.”
Based on their respective brand identity, Retail inMotion designed individual product concepts together with the airlines. The common denominator will be the emphasis on fresh, regional highlights, as well as a carefully selected and curated assortment of snacks and drinks.
The new offer will be introduced in phases as of Spring 2021: Austrian Airlines will launch first, followed by SWISS and Lufthansa and the new products will be revealed by individual airlines over the coming months.
According to the Group, the new range not only implements the highest quality standards, from preparation to presentation, but also showcases the airline’s continuous investment in sustainability practices through environmentally friendly products and packaging. This in turn will reduce food waste through customised production.
Through the new collaboration, RiM will contribute to the Lufthansa Group’s goal of offering passengers a larger selection of products onboard and boosting passenger satisfaction while always remaining focused on sustainability and process innovation.
“Our customers want more choice and quality,” said Heike Birlenbach, Chief Commercial Officer at Lufthansa Airlines. “With RiM as a retail and IT partner, we can optimally implement the new concept and offer our customers a broader, high-quality selection of food and beverages onboard in the future.”
