Swiss airline Edelweiss, an affiliate of SWISS International Air Lines, has integrated Media Carrier’s Media Box in its digital in-flight entertainment programme, meaning passengers can now choose from a selection of more than 500 high-quality Swiss and international newspapers and magazines to curate their personal digital library.
The Swiss leisure travel airline becomes the sixth Lufthansa Group carrier to use the e-paper library and 15th airline to have opted for Media Carrier’s comprehensive content service offering.
Media Carrier’s digital media library can be used on any web-enabled device, without having to install an app or register and provide personal data. Edelweiss passengers are provided with different touchpoints that enable them to put together their digital holiday reading selection: For instance, seven days prior to departure, passengers are sent a pre-flight services email that, together with flight info, includes details about how to access their Media Box. They can then choose and download their personal reading selection from a range of more than 500 Swiss and international newspapers and magazines. Depending on the booking class, a certain number of free-of-charge downloads are available. The chosen digital publications are provided in PDF format and can be read at passengers’ holiday destinations without any restrictions.
“Digital content consumption is not only relevant for business travellers but also needs to be part of the infotainment programme of any high-class leisure travel airline. Alongside offering attractive flight times, comfortable seats or first-class catering, flying comfortably into your holidays at Edelweiss also includes a comprehensive digital entertainment offering that is tailored to our guests’ needs. In Media Carrier, we have found a renowned IT and digital media distribution company that – through its Media Box – can further improve the service we provide,” says Rahel Ammon from Edelweiss.
