Following the acquisition of Satcom Direct by Gogo Business Aviation, a newly crafted Gogo identity and logo have been unveiled.
The new identity blends the Gogo name with the Satcom Direct blue, known for inspiring trust and confidence.
Gogo’s mission is to be the world’s only multi-orbit, multi-band connectivity provider, delivering advanced, secure, and reliable inflight connectivity solutions for business and military aviation customers, from a single source.
“The new brand represents how we can provide a seamless connectivity offering to our customers wherever they fly. In an increasingly complex connectivity landscape, the brand reflects our contemporary approach to delivering a diverse portfolio of connectivity solutions to all sizes of aircraft from a single resource. For resilient connectivity, owners and operators can maximize years of experience and knowledge with one phone call to acquire, manage and support all their connectivity requirements ,” Chris Moore, CEO of Gogo said.
“We chose to keep the Gogo name with its dynamic spirit, albeit without the Business Aviation tag, and we’ve mixed it with the familiar blue from SD. It is a simple but powerful representation of what we offer. It’s an important step and we know our clients will appreciate what it stands for as we enter an exciting new chapter going forward.”
