The merger of SPIRIANT and deSter has been completed with the launch of a new deSter brand identity.
In December 2020, gategroup acquired the European operations of LSG Group from Deutsche Lufthansa AG. The transaction comprised LSG’s in-flight catering operations in Germany, Switzerland, the Netherlands, Belgium, Italy and Spain as well as the global equipment business trading under the SPIRIANT brand.
As part of the integration of SPIRIANT within the deSter organisation, the SPIRIANT name and brand will change to deSter to form one united brand moving forward.
“Our newly formed deSter organisation represents two companies sharing one big vision to enter the future together. While we have been two separate key players in the travel market in the past, creating one combined deSter was and is a fruitful process of combining expertise and experience in each of our action fields to become even stronger. Cross-location teams will expand our market potential across the globe and offer new opportunities for our employees to grow and develop,” commented Stef Van de Perre, CEO of deSter.
“From a strategic point of view, this new organisation will allow us to capitalise on our experiences in terms of product portfolio and sustainable solutions on a higher level. Our production capabilities and advanced equipment management solutions complete the portfolio of deSter and add value to all gategroup’s activities. Our experience in the travel market lays the foundation for the new organisation to enhance and accelerate growth within the foodservice market as well,” added Van de Perre.
