Retail inMotion (RiM) and technology led digital magazine publisher e-Mersion Media (e-MM) have entered into an exclusive partnership to expand the provision of digital content into the international airline and rail markets.
“Personalisation is becoming more important than ever in the airline industry and offering the right products to the right person at the right time makes the difference between a good on-board experience and a great one,” said Stefan Patermann, CEO of Retail inMotion.
“Through our partnership with e-Mersion Media, we hope to further digitise and break new ground in in-flight retail. By combining e-Mersion Media’s high-end digital magazine publication platform with our retail capabilities and end-to-end technology platform, we are able to upgrade the passenger experience and provide them with a more flexible and custom-built retail offer,” added Patermann.
Founder and Managing Director of e-Mersion Media, John Iliopoulos, said, “We are confident that our ground-breaking fully interactive digital publishing platform will not only enhance the entire customer journey of passengers but also open up new revenue opportunities for RiM’s partners.”