Brand Experience Studio NewTerritory has designed a new bedding kit for Aeroméxico.
Called the Premier One Comfort Kit, it will be exclusively available for Aeroméxico’s Premier One passengers. The company says the design builds on NewTerritory’s ongoing relationship with Aeroméxico, which previously included redesigning the airline’s cabin interiors to create an onboard social space.
The new bedding kits reflect Mexican culture, craft and community in a fine hospitality setting. Premium soft products are included, such as a mattress pad, cotton pillow, quilted blanket, reusable bag with a dedicated headphone pocket storing all soft furnishings in the kit and premium headphones designed for superior audio quality.
NewTerritory’s founder and director Luke Miles said: “Designing a bedding kit that is both practical and embodies the essence of Mexico, synonymous with Aeroméxico for 90 years, was a significant responsibility. We sought to create something authentic that defines modern Mexico.
“We collaborated with renowned Mexican architect Frida Escobedo and designer Concha Orvañanos to create a collection that captures the essence of a modern Mexican home or hotel while prioritising passenger comfort. Partnering with John Horsfall to perfect the soft products and Linstol to deliver premium headphones, we ensured that every element came together seamlessly to elevate the travel experience with unmatched style and thoughtful design.”
Vice President of Product and Onboard Services at Aeroméxico, Antonio Fernandez Ojeda, said: “Collaborating with NewTerritory was a valuable and enriching experience. Their dedication to honouring our Mexican heritage was evident in their approach and process, while their deep understanding of our culture culminated in a meticulously designed experience.
“NewTerritory acknowledged cultural nuances through a blend of traditional and contemporary craftsmanship. They created a brand experience that not only celebrates our rich past but also defines a future of excellence.”
