The Omnevo customer journey

dnata, through its Alpha Flight Services joint-venture, has selected Omnevo to power its future omnichannel retailing and on-board sales and service offerings on-board its largest in-flight-retail airline customer in the UAE.

The project scope includes a digital program to enrich on-board and pre-order catering programs, including the rollout of Omnevo’s digital platforms in powering the on-board ePos and pre-order systems and its unique expertise in supply-chain management.

Omnevo has created a new, modular ecosystem with low entry cost that offers a seamless, end-to-end solution, including the capability to generate real-time analytics throughout the entire supply-chain. This incorporates precise identification of what is consumed, purchased, wasted and lost, creating significant cost-savings and customer service improvements for airlines of any size.

Michael Raasch, CEO of Omnevo, welcomed the agreement: “Particularly from my own airline background, we are especially delighted to work with such globally respected operators as dnata and Alpha Flight Services. Our concept for Omnevo was crystalised right in the heart of this crisis specifically to smash through a number of key operational barriers faced by airlines and other mobility operators, so we know their challenges and how to resolve them.

Omnevo’s solution has already proven to strongly improve retail program and supply chain efficiency by double-digit percentage figures with other pioneering airlines by reducing involuntary stock-loss, fraud, food waste and routing and supply chain issues and supporting sustainability goals. These enhanced efficiencies can drive a post-COVID recovery for the airlines and operators with the vision to realise that the already declining effectiveness of traditional methodologies will not – cannot – fully address these new realities.”

David Loft, Chief Commercial Officer of dnata catering, commented: “Every area of aviation has faced an unprecedented crisis in COVID-19. Positively, the challenges of the last 12 months have driven an even sharper focus on customers across the board and fast-tracked the development of technology and product solutions.”

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