This year’s Passenger Experience Conference (PEC), taking place on Monday 13 April 2026 at Hamburg Messe, will feature a record 20+ airlines, the event organisers have announced.
United Airlines, Virgin Atlantic, Saudi Airlines, and Fiji Airways are going to be at the event alongside designers, technology providers and industry innovators.
The conference will deliver a comprehensive look at the end-to-end passenger experience, from data-driven digital journeys and next-generation in-flight entertainment and connectivity (IFEC) to personalised wellness, inclusive cabin design and strategies for more sustainable air travel. There will also be an evening networking reception which is free for all PEC delegates.
The event will have over 30 sessions across three focused streams – Digital First: Personal, Intelligent & Intuitive; Wellness, Comfort & Human-Centric Design; and Sustainability & the Eco-Conscious Traveller.
Archana Dharni, Event Director of AIX, said: “PEC 2026 is shaping up to be one of our most ambitious editions yet. With the largest-ever line-up of airline speakers and a programme that dives into every facet of the passenger journey, it’s truly a unique chance to explore the future of air travel. We can’t wait to welcome delegates to PEC to share ideas, challenge assumptions and ignite the next wave of passenger experience innovation.”
A keynote panel with Akuila Batiweti, Chief Customer Officer, Fiji Airways; Rossen Dimitrov, Chief Guest Experience Officer, Saudi Airlines; and Steven Greenway, Chief Executive Officer, flyadeal will look at how airlines, from low-cost to long-haul full-service, are redesigning every passenger touchpoint, blending technology, personalisation and connectivity to make journeys smoother, more intuitive and memorable.
Tero Taskila, Chief Executive Officer and Chairman of beyond, will present “Executive travel: Unrivalled luxury, Unmatched performance”, showcasing the world’s first premium leisure airline.
Session speakers in the Digital First; Personal, Intelligent & Intuitive stream include Dominic Green, Director, Inflight Entertainment, United Airlines; Mohamed K. AbdelRehim, CEO, SKYFive Arabia; and Jonas von Kruechten, Founder and Principal Advisor, dgtlsky.
Clemens Strauss, Vice President, Customer Experience, Product and Marketing, Eurowings; Blake Emery, Board Member, All Wheels Up; and Brent Jump, Head of Sales and Marketing, Caynova AG will be speaking at the Wellness, Comfort & Human-Centric Design stream.
Confirmed speakers for the Sustainability & the Eco-Conscious Traveller stream include Paul Mills, Former Head of Inflight Services, Virgin Atlantic Airways.
