The Passenger Experience Conference (PEC), due to take place on 13 April 2026 at the Hamburg Messe, has released its agenda for the event with the highest number of airline speakers to date. PEC takes place the day before the World Travel Catering & Onboard Services Expo (WTCE) and co-exists with Aircraft Interiors Expo (AIX).
The conference is built around three core themes: Digital First – Personal, Intelligent & Intuitive; Sustainability & The Eco-Conscious Traveller; and Wellness, Comfort & Human-Centric Design.
Digital First will focus on how airlines can enhance ancillary revenue generation using technology, delving through the topic with three sessions: Selling in the Clouds: Where Attitude Meets Altitude, Understanding the Traveller: From Persona to Dynamic Signal, and, Rise of the Frequent Flyer Programme: In It for the Long-Haul, offering speakers from companies such as AirFi, Omnevo, ZIPAIR Tokyo, and epalithia.
Wellness, Comfort, & Human-Centric Design will investigate how airlines can meet the demand for physical and psychological passenger comfort while ensuring accessibility. The sessions are Lighting Ultra-Long Haul: Embedding Culture and Wellbeing in the Passenger Experience and Biting Back: How Can You Power Wellness with Food for Body and Mind?, and the company speakers will include LIFT Aero Design and independent consultant Vassilios Georgakopoulos.
Finally, the Sustainability & The Eco-Conscious Traveller track will discuss how airlines can meet sustainability targets in the face of upcoming regulatory requirements while maintain operational efficiency and passenger satisfaction, with two talks: Breaking New Ground: Airline Catering with AI and Flying green: Enhancing CX for the Eco-Conscious Passenger.
With record breaking numbers of participation, the airline speakers across all three tracks include Fiji Airways, Lufthansa Group, Virgin Atlantic Airways, Saudi Airlines, LOT Polish Airlines, United Airlines, flydubai, Philippine Airlines, Flair Airlines, flyadeal, and Eurowings.
“Right now, the industry is focused on making travel feel more personal while meeting much tougher standards for sustainability and passenger wellbeing,” said Shona Thomson, Event Director of WTCE. “We are excited to see PEC 2026 bring the largest-ever lineup of airlines to show how these goals are being turned into real-life results, already redefining the passenger experience.”
Photo: WTCE
