Luxury global wine and spirits company Pernod Ricard is to become JetSmarter’s official spirits partner.

The partnership will provide JetSmarter members with unique experiences in collaboration with Pernod Ricard, elevating each moment of their luxury travel itinerary.

“Cultivating unique consumer experiences has always been a top priority for Pernod Ricard,” said Jonas Tåhlin, chief marketing officer, Pernod Ricard. “We know that travel is more than just about getting passengers from point A to point B; every touchpoint can be elevated and we’re excited for this synergistic opportunity to do just that for the JetSmarter audience.” Tåhlin continued, “This partnership will afford the JetSmarter community the chance to explore the brands within Pernod Ricard’s Prestige portfolio in an unexpected way.”

As the brand’s official spirits partner, Pernod Ricard will create monthly in-flight activations and events for members, influencers and other VIPs surrounding hot, cultural current events.

Sergey Petrossov, JetSmarter’s Founder and CEO, noted, “One of our goals for 2018 is to continue to enhance our membership experience by aligning with new strategic partners, such as Pernod Ricard. We pride ourselves on providing our members with the utmost premium experiences, and Pernod Ricard’s portfolio of products caters to the exquisite tastes of JetSmarter members.”

Pernod Ricard’s Prestige spirits, wines and champagne brands will be featured on JetSmarter in-flight menus, member lounges at their private jet airports and throughout various custom experiences. The JetSmarter member journey will begin with a champagne greeting in their lounges and continue with fully curated, in-flight educational tastings that will take place in-flight. As a Pernod Ricard partner, JetSmarter members will have direct access to custom gifting capabilities of Pernod Ricard brands through Pernod Ricard will design private tours that won’t be available to the public, at their renowned wineries and distilleries. These exclusive experiences will be tailored specifically for JetSmarter members to gain a deep knowledge of the brand’s library of high-end wine and spirits by exploring the origin and unique distillation process, firsthand.

JetSmarter’s mobile app, which is integral to the member experience, will provide notifications alerting clients of convivial Pernod Ricard activation moments, prestige product offerings, and more.

Pernod Ricard and JetSmarter collaborated on a Scotch pairing and culinary experience with The Glenlivet and their Master of Scotch in Miami’s Design District, which was sold out. Upcoming experiences for JetSmarter members include the Perrier-Jouët Tennis Experience during the Miami Open this March where Perrier-Jouët will host an in-flight tasting for guests to enjoy Belle Epoque Cuvees at a mile high. While on the ground, members will attend a private clinic with tennis pro Grigor Dimitrov at Ritz-Carlton Key Biscayne. Additionally, member experiences will be hosted with Absolut and Avion Reserva 44 during Coachella in April, as well as a curated Chivas Fight Club experience in celebration of the GGG Fight this May.

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