IMG has added esports to its roster of Sport 24 Extra’s live in-flight entertainment programming, the first time that live, organised, competitive gaming has been introduced to aviation.
It will be accessible to passengers via the IMG-owned and produced Sport 24 Extra channel, which is available exclusively in-flight on Panasonic-equipped aircraft.

David Bartlett, chief technology officer of Panasonic Avionics, said: “As passengers get younger and airlines become more digital, the need for new and engaging content is increasingly essential to compete. Esports brings significant value to an airline by enhancing the passenger experience with engaging content that has garnered one of the fastest growing audiences in entertainment. Similar to traditional sports, esports is most valuable when broadcast live. Past live esports tournaments and matches have seen viewership surpass traditional sports.

“For airlines, these innovative solutions provide a game-changing way to differentiate themselves in the market, and a unique way to drive ancillary revenue generation.”

Richard Wise, SVP, Content and Channels, IMG Media, said: “Esports is fast becoming some of the most popular and engaging sporting content around the globe, and we are delighted that passengers travelling with Sport 24’s partner airlines will be able to enjoy tournaments live on-board.”

Details of Sport 24 Extra’s esports programming will be announced in due course.

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