airBaltic has formed a partnership with Plusgrade, a provider of ancillary revenue solutions, to offer a new Business Class upgrade bidding system.
“At airBaltic, we continuously strive to enhance the travel experience for our customers,” said Natālija Kuzmina, VP Customer Experience and Insights. “The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue. We are delighted with our partnership with Plusgrade and look forward to expanding it with additional products in 2025.”
With the new system, if there are remaining Business Class seats prior to boarding, customer may bid to purchase the seat, with a higher offer increasing the odds of winning.
“We are excited to partner with airBaltic, one of Europe’s most innovative airlines,” commented Ken Harris, Founder and CEO of Plusgrade. “This partnership enables airBaltic to maximise their premium cabin revenue while providing their passengers with opportunities to enhance their journey. We look forward to expanding our partnership with additional ancillary revenue solutions in 2025.”
Currently, airBaltic’s Business Class offers priority check-in and boarding, a front-of-cabin seat with a free neighbouring seat for privacy, a gourmet meal with a selection of premium drinks, and faster disembarking.
Photo: airBaltic
