PressReader, a digital newspaper, magazine, and eBook platform, has formed partnerships with Ethiopian Airlines and STARLUX Airlines.
Ethiopian Airlines passengers will have access to the company’s catalogue of over 7,000 newspapers and magazines from 120 countries in over 60 languages, available directly on their personal devices through the Ethiopian Airlines mobile app.
“As a customer-centric airline, we continuously expand our in-flight entertainment options to cater to our passengers’ needs,” said Gibrab Tilahun, Director In-Flight Service at Ethiopian Airlines Group. “We are delighted to partner with PressReader to offer our passengers a catalogue of publications that they can enjoy before, during and after their flights. This partnership further enriches our in-flight entertainment category and allows our passengers to stay updated with the news that matters to them while on their flight.”
“We are delighted to partner with Ethiopian Airlines, expanding PressReader’s presence in the aviation industry to Africa’s largest aviation group and strengthening our global footprint,” commented Hugo Merino Montero, Senior Director of Travel and Leisure at PressReader. “We are honored to deliver our cutting-edge technology, premium content and sustainable solutions to support Ethiopian Airlines in achieving their vision “to become the most competitive and leading aviation group in Africa by providing customer-focused passenger transport.””
Meanwhile, STARLUX Airlines will also have access to the catalogue, which will be available through the STARLUX Airlines website and the airline’s self-developed JX Reader App.
“At STARLUX, we believe that true luxury includes caring for the world we explore,” said Hilary Lu, Chief Sustainability Officer at STARLUX Airlines. “Our partnership with PressReader aligns with our sustainability goals to support a greener planet while enhancing the in–flight experience. We are proud to provide our passengers with convenient access to global content anytime and anywhere, while taking a meaningful step toward a more sustainable future.”
“Our partnership with STARLUX Airlines reflects a shared commitment to sustainability, and delivering exceptional experiences,” said Montero. “By offering passengers digital access to thousands of the globe’s leading publications, we’re reducing paper waste while enhancing the travel experience with world-class content.”
PressReader also has partnerships with Singapore Airlines, Qatar Airways, flydubai, Fiji Airways, and British Airways.
Images: PressReader
