Qatar Airways, in collaboration with Buzz Products, has launched a new range of children’s amenities for its Oryx Kids Club, with a digital ‘Marvellous Metaverse’ theme.
The range is suitable for all ages, with soft toys for infants, four kits for young children, and four kits for older children, all tying into the world of coding, augmented reality, clues and puzzles. The design follows a palette of neon colours, glow in the dark elements, pixels, and blocks.
Equally, to plunge children into the ‘metaverse’, the kits feature interactive digital elements, such as QR codes that activate augmented reality and holographic experiences.
Infants will receive an Orry soft toy, complete with blinking eyes and a carabiner to attach the toy to a pram or bag, along with a Faaiz blanket that can be used as a cuddly toy or as a hooded blanket.
Three to six year olds will enjoy one of four kits: the Uploads and Downloads Kit, doubling as a game board with game pieces, activity cards, puzzles, and pixel colouring stickers; the Navigation themed Laptop Kit; the Adventure Drawstring Bag including a pop-up scene with blocks and electrostatic stickers; and the Adventure Pixel Backpack Kit with a device roller box and buildable slotting cards that double as a game.
Finally, seven to ten year olds will also have a possibility of four kits: the 3D Metaverse Kit with 3D glasses; the Circuit Breaker Kit with puzzles, games, and a fidget toy; the Marvellous Metaverse Fun Park Board Game Kit in a quilted fold-out bag, with a digital interactive game and a glow in the dark bag tag; and the Metropolis Kit, featuring a tech pouch and a map for uncovering activities, hidden clues, codes, and a hidden secret.
The children’s amenities were made with retail-quality materials, with Buzz Products working with the airline to develop both the Oryx Kids Club brand, the characters, and the kits. Children experiencing the Kids Club will also enjoy the fun at mealtimes, with a branded tray liner, napkin ring, and Snack Box featuring the Oryx characters.
Photos: Buzz Products