neutral digital Qverse

Qatar Airways has entered the metaverse with the launch of QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.

Neutral Digital says it was selected by Qatar Airways as the development partner for the QVerse based on its industry-leading track record of creating cutting-edge immersive experiences in the aviation space.

Qatar Airways and Neutral Digital worked closely together over the past year on the project. QVerse is a unique, immersive experience that allows website visitors to virtually tour and navigate the premium check-in area at Hamad International Airport and the cabin interior of the airline’s aircraft.

QVerse introduces the world’s first MetaHuman cabin crew, “Sama”, demonstrating Qatar Airways’ commitment to innovation and leveraging new technologies. The MetaHuman cabin crew offers an interactive customer experience through engagement with the user.

Sama, whose name is of Arabic origin and translates as “sky”, is a high fidelity digital human brought to life using Epic Games’ Unreal Engine, a real-time 3D creation tool used by leading game-makers and Hollywood production and special effects studios. Neutral Digital also used Epic Games’s MetaHuman Creator, a cloud-based app for creating high fidelity digital humans.

Neutral Digital managing director, Iain Brown, said: “The QVerse demonstrates the value of immersive 3D technology in creating the next generation of customer engagement and marketing experiences. With its track record of pioneering innovation, it is natural that Qatar Airways is leading the way in this space.”

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