QuiverTree Media has announced a collaboration with Audible, an Amazon company, to bring the best in digital spoken-word entertainment onboard.
Content under the partnership has already been uploaded to the fleets of Iberia Express and Air Nostrum, following the successful launch of Audible’s service for Spanish listeners in October.
Content currently available includes Audible Originals such as V is a Vis: la cara B, P equeñas Revoluciones para Crecer and E l Móvil de Mendes and titles produced in collaboration with Guía Repsol and the ISDI Business School. A series of exclusive Audible children’s titles includes Peter Pan, The Little Mermaid and Aladdin.
While Audible will be able to have interactive digital branded assets on in-flight entertainment platforms, passengers accessing the new service can be given in-flight tailored incentives, including special promotional benefits for signing up.
“Our collaboration with Audible is a great example of the unique capabilities QuiverTree Media delivers as a CSP, pairing in-flight experience enhancement for airlines with advertising and subscription benefits for OTTs,” said Julia Maruny, Media & Partnerships at QuiverTree Media.
“The fact QuiverTree Media shares many customer-centric and technological innovation values with Audible, reinforces this collaboration with great potential to reach and inspire more customers together.”
