Immfly has delivered a summer on-board product sampling and brand activation marketing campaign on behalf of Red Bull.

After defining a clear target audience paired to specific destinations, thousands of Red Bull Coconut Edition cans were distributed this summer on more than 80 flights to customers en route to Ibiza, Menorca, and Mallorca.

The Red Bull brand also chose to sponsor several channels of Immfly’s in-flight Entertainment System (IFE), which impacted a specific customer segment in a captive environment.

According to Rodriguez, advertising manager at Immfly: “More and more brands rely on us given our clear value proposition: a captive environment where brands can interact with their target audience while delivering a tangible benefit.”

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