Saudia, the flag carrier of Saudi Arabia, has launched new amenity kits for First Class and Business Class in collaboration with ELIE SAAB, a lifestyle brand.
For female guests in First Class, a vanity case in quilted faux leather or jewellery box-inspired design will be offered for outbound and inbound flights. Male guests will receive a pebble grain faux leather voyager case with a side handle and detachable strap.
“This collaboration with ELIE SAAB is a defining moment in Saudia’s journey to elevate guest experience and redefine inflight luxury,” said Rossen Dimitrov, Chief Guest Experience Officer at Saudia. “As one of the world’s iconic luxury brands, ELIE SAAB brings unparalleled sophistication to our skies, perfectly complementing Saudia’s mission to deliver world-class hospitality. Together, we are creating something truly extraordinary — taking the artistry and elegance of ELIE SAAB to the world while bringing the world to Saudi Arabia. This partnership represents the essence of Saudia’s transformation, where timeless design and forward-thinking innovation come together to inspire and captivate our guests at every moment.”
In Business Class, male and female guests will both receive one of two bag designs for outbound and inbound flights.
The kits contain a selection of ELIE SAAB skincare products, such as a revitalising face mist, hand and body lotion, and Eau de Toilette. Guests will also find toothbrushes, socks, and eye masks made from recycled materials, and cosmetics and dental kits in FSC-certified paper.
“We are pleased to present an elegant collection for Saudia’s premium guests in collaboration with ELIE SAAB, demonstrating the perfect blend of sustainability and luxury,” commented FORMIA’s CEO & Managing Partner, Roland Grohmann. “FORMIA is proud to have facilitated this exclusive partnership for Saudia, marking the debut of ELIE SAAB for airline passengers.”
“We are delighted to collaborate with Saudia and offer guests a glimpse into the refined world of ELIE SAAB,” said Elie Saab Jr. CEO of ELIE SAAB Group. “This bespoke collection has been meticulously designed to bring the elegance and sophistication of ELIE SAAB’s signature style to the skies, offering an exceptional experience for travellers.”
Photos: FORMIA
