Singapore Airlines and Singapore-based wellness brand COMO Shambhala, have agreed to collaborate on enhancing the customer experience for travellers.
During the second half of the year, COMO Shambhala’s award-winning wellness cuisine will be introduced on selected Singapore Airlines flights. The inclusion of co-developed wellness dishes will progressively be made available in SIA’s Book the Cook service. In addition, a new wellness menu featuring specially curated dishes will be introduced across all classes.
Future collaborations may also extend to on-board amenities, as well as in-flight entertainment content relating to wellness, among others.
“SIA is fully committed to the continuous enhancement of our customer experience. We are proud to be announcing this partnership as it reaffirms our dedication to the holistic wellbeing of our customers,” said Singapore Airlines senior vice president Customer Experience, Yeoh Phee Teik.