Singapore Airlines has opened its new digital innovation lab, known as KrisLab, which it hopes will help make it the ‘world’s leading digital airline’.

KrisLab is the result of a year-long partnership with leading organisations, including Singapore’s Agency for Science, Technology and Research, National University of Singapore. The Civil Aviation Authority of Singapore and the Economic Development Bureau have been supporting this important milestone.

“The launch of KrisLab is a significant step forward in our digital transformation journey and encapsulates our ambition to be the leading digital airline in the world,” said Singapore Airlines CEO, Goh Choon Phong.

“We are fully committed to further enhancing our digital capabilities by providing the right tools and infrastructure for staff to develop their ideas, as well as collaborating with external partners and start-ups to help solve business challenges.”

KrisLab is designed as a collaborative workspace for SIA Group staff to develop innovative ideas and co-innovate with external partners, start-ups, established incubators and accelerators, enabling the SIA Group to fully embrace digitalisation and technology in all aspects of its business operations.

For example, KrisLab is using virtual reality technology to revolutionise the design of on board cabin interiors even faster than before.

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