Singapore Airlines has chosen Longbottom & Co.’s tomato mixer as the newest addition to its beverage selection across Suites, First, and Business Class. The mixer can be used in Bloody Marys and other cocktails.
“Singapore Airlines sets the gold standard for premium service, so when they choose your product after extensive testing, that’s the ultimate validation,” said Ed Bathgate, Longbottom founder. “We’ve always believed passengers deserve better than reconstituted tomato paste, especially at 35,000 feet where taste matters most. This partnership proves the industry is ready to elevate the last unmixed mixer.”
According to Longbottom and Co., Norwegian Airlines achieved a 38 per cent uplift in premium vodka sales and a 45 per cent uplift in tomato juice sales after bringing the brand’s own juice into the cabin.
Photo: Longbottom and Co.
