SkyBuys has launched its duty free platform at Sydney Airport with duty free and travel retailer Heinemann Australia, allowing passengers flying in and out of the airport to shop for duty free using the SkyBuys App at any stage of their journey.

The SkyBuys App, now available on the App Store and Google Play, is designed to allow international passengers to search and shop for duty free items and offers throughout their journey, including before they travel or arrive at the airport.

Passengers on airlines offering in-flight wi-fi can also use their smartphone to buy from an extensive range of duty free from the airport.

“Whilst we designed and accelerated the concept in Europe, it is very rewarding for us to launch SkyBuys at our home port in Sydney,” said SkyBuys’ founder and CEO Alec Kemmery. “To do this with one of duty free’s global leaders in Heinemann makes it even more exciting for us.”

After trialling the concept earlier this year at Sydney Airport, SkyBuys has launched their duty free platform with Heinemann Australia.

Heinemann Australia said the group is the first concessionaire to trial the SkyBuys duty free app, and the project was part of a wider commitment by the group to test new ideas for customer service in Australia and around the world. “Sydney Airport is a flagship for us, and SkyBuys is one of the many innovations we have introduced in the way we service the duty free and travel retail market here since 2014, ensuring we delight international travellers with unrivalled offers and value.”

Heinemann operates 10,000 sqm of retail space at the airport, including seven duty free areas and SkyBuys says the launch in Sydney will allow the platform to influence travellers’ awareness of the benefits of purchasing duty free in the arrivals area at the airport, not just at departures.

SkyBuys also said other airports are planned to be included later in the year.

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