Southwest Airlines has renewed its partnership with the Sundance Institute and the renowned Sundance Film Festival, which this year is highlighting the short film genre.
The partnership also centres on the creation of video content that “celebrates the magic of storytelling” through a collaboration with celebrated filmmaker Reaa Puri.
“A good story holds immense power, and we’re proud to support the creatives dedicated to the craft and art of storytelling,” said Brandy King, Director of External Communication which includes Brand Partnerships and Entertainment Public Relations. “We’re honoured to, again, partner with the Sundance Institute to celebrate filmmakers at the absolute premier event in film, Sundance Film Festival.”
As a visual love letter to storytelling, Reaa Puri created a video for Southwest Airlines to give viewers a behind-the-scenes glimpse at the creative process of filmmaking. This video will play in the virtual waiting rooms before film screenings on the Sundance Film Festival platform, be featured on the Festival Main Street, and be shared on Southwest’s social channels.
Southwest Customers can enjoy Sundance Film Festival content onboard through on-demand TV series channels on the in-flight entertainment system. The Sundance Film Festival Shorts channel features short films from the 2020 Sundance Film Festival and will include a selection of shorts from the 2021 Film Festival in the coming months. The Journey to Sundance channel follows emerging filmmaker, Bridget Moloney, as she premieres her short film, Blocks, at the 2020 Sundance Film Festival.