Southwest is offering an app-less IFE experience

Southwest Airlines has launched a series of enhancements across its in-flight entertainment portal in conjunction with content services partner Global Eagle.

The improvements give passengers app-free access to content streamed direct to their smartphone, laptop or tablet, including DRM protected Hollywood movies and TV series

Global Eagle uses the encryption standard – Common Media Application Format (CMAF) – to reduce encoding requirements so that multiple DRM technologies can be used on a single video file.

As part of the series of updates, Global Eagle is introducing Cinemagraphs to the airline portal, displaying an animated movie poster to further engage customers.

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