Lufthansa has unveiled a innovative new safety video created by Spafax Studio’s creative team that celebrates the joy of travel and the diversity of Lufthansa passengers while sharing critical safety information.
Available on long-haul flights on board aircraft with the Allegris cabin, tailored versions of the video will be rolled out across the carrier’s aircraft that have seatback entertainment screens. Unfolding like a short film, it features a global journey starting and ending in Munich. The video’s highlights include riding a cable car to Mount Fuji, skateboarding in Cape Town, watching a kite festival in India and enjoying a diner in New York City.
“After the personal welcome by the flight attendants, the safety video is another very important point of contact with our customers. In the future, we not only want to convey and demonstrate safety-related information, but also our brand values: As Lufthansa, we focus on people and care about their individual needs,” said Carsten Hoffmann, Vice President Marketing and Brand Experience Lufthansa Airlines.
“Consequently, this video is more than just transferring safety information, it is also about reconnecting with each other and the world, while speaking to a wide range of passengers in an engaging and informative way. We can’t wait to see passengers’ reactions.”
Jonathan Gilbert, Creative Director and Head of Spafax Studio said: “We were thrilled to be chosen by Lufthansa as the creative partner for this exciting project, which has been such a fun, fulfilling collaboration across so many departments.”
