Spafax, an Experience Service Provider (ESP), has collaborated with StoryWonder, developed by KB&B Family Marketing Experts of Germany.
StoryWonder is an AI-powered storytelling platform that is available in audio and text forms, that enables children to interact with stories, become characters themselves, and enjoy narratives that are tailored to their interests. The experience is available in multiple languages and can link to frequent flyer programmes, enabling children to have perks such as unlocking new chapters when the family account reaches a milestone.
“Travelling with kids can be challenging, and airlines are constantly seeking ways to enhance the family travel
experience,” said Dimitrios Tsirangelos, Vice President Business Development IFE Technology and Innovation at Spafax. “Our collaboration with StoryWonder is a perfect match – combining StoryWonder’s creativity, personalisation, and child-focused innovation with Spafax’s deep expertise in airline media and passenger experience. Together, we’re helping airlines create magical, stress-free journeys that families genuinely appreciate.”
Spafax is able to add StoryWonder to an airline’s IFE microsite, app, or in-flight connectivity portal, and customise the content for the client, for example, adding the airline into the story, creating a character based on the airline’s mascot, or using crew voices to narrate.
“Air travel is already pretty magical for kids,” said Rolf Kosakowski CEO at KB&B. “But it can also feel a bit scary for little ones. We are very excited to be working with Spafax to enhance the wonder of flying, while creating a sense of comfort and belonging for children by making them the star of their own air travel story.”
Photos: Spafax
