In-flight entertainment company Stellar Entertainment has announced a new partnership with China Southern Airlines.
As part of the agreement, Stellar will supply a wide selection of Hollywood films, along with an array of IFE services including strategic content curation and licensing and account management to the carrier.
A China Southern Airlines spokesperson said: “We are excited to collaborate with Stellar Entertainment to bring the best of Hollywood to our passengers. Stellar’s extensive expertise and relationships in the industry will enable us to offer a premium selection of films that cater to the diverse tastes of our global passengers.
We also look forward to leveraging Stellar’s innovative digital tools such as their IFE Portal to streamline our content management and assist us with tracking, budgeting and data analytics.”
Annie Zhong, Chief Financial Officer of Stellar Entertainment commented: “We are thrilled to collaborate with China Southern Airlines in elevating their Hollywood movie selection. This partnership reinforces Stellar’s standing as a leading content service provider (CSP) in the Asia-Pacific region and highlights our expertise in delivering Hollywood content at scale for the aviation industry.
“China Southern will greatly benefit from our robust relationships with all the Hollywood studios and distributors. In addition, our innovative digital solutions, designed specifically for the IFE ecosystem, will help China Southern to simplify their work, saving time while gaining productivity.”
