Stellar Entertainment has announced an expanded partnership with Azerbaijan Airlines (AZAL), the national flag carrier of Azerbaijan.
Stellar Entertainment was appointed as Azerbaijan Airlines’ exclusive Content Service Provider in 2025 and says this new agreement extends the relationship beyond content to include creative concept design, editorial production, and inflight advertising sales running through to 2029.
The expanded cooperation is focused on a creative concept for Azerbaijan Airlines’ inflight entertainment. Stellar says it built around a simple idea: At the Heart of the World. Azerbaijan sits where Europe, Asia and the Middle East meet, and the screen in front of every passenger is the perfect place to tell that story. The new experience brings Azerbaijan’s landscapes, culture, identity and modern ambitions into the onboard journey.
The IFE system that the concept is first launching is Panasonic Astrova, which entered commercial service with Azerbaijan Airlines earlier this year alongside Panasonic’s Modular Interactive platform.
Stellar says it is the first content service provider to design and deliver a full passenger-facing interface via Panasonic MI Studio, changing what the airline can do with the screen. With MI Studio, layouts, visual treatments, landing pages, and featured collections can all be refreshed mid-cycle, so a campaign launch, a new route, or a seasonal push can go on screen without waiting for the next content load. The same creative concept is also adapted across Azerbaijan Airlines’ wider inflight entertainment systems, creating a more consistent passenger experience across the fleet.
Sam Allen, Chief Executive Officer at Stellar Entertainment, said: “When we started working with AZAL last year, the ambition was always bigger than a content catalogue. This next step lets us shape the whole experience, the look, the feel, the story it tells. Being first to build a passenger interface through MI Studio means we can keep that experience alive and evolving, flight after flight.”
Jonathan De Oliveira, Director of Customer Experience, Azerbaijan Airlines, said: “Our inflight entertainment is more than part of the onboard experience. For many passengers, it is also their first introduction to Azerbaijan. Together with Stellar, we are creating an experience that brings Azerbaijan’s landscapes, culture and identity to life throughout the year.
“As Azerbaijan Airlines continues to expand its global network, our inflight entertainment provides another meaningful platform to showcase Azerbaijan to the world.”
