SWISS is continuing to emphasis a wider selection of items, freshness and quality, regional accents and on sustainable packaging with its new food and beverage concept.
The carrier is extending its ‘SWISS Saveurs’ concept for Economy Class travellers to its short- and medium-haul services from and to Zurich from the end of March.
In doing so, SWISS will be working exclusively with Confiserie Sprüngli, the long-established and internationally renowned Swiss family firm, whose recipes will be used for all the fresh items on the SWISS Saveurs menu.
In this unique collaboration, all the fresh items on the new SWISS Saveurs menu such as muesli, salads, sandwiches and sweet pastries will be prepared using recipes of this Zurich-based traditional Swiss company.
“We are delighted to have teamed up with such an internationally renowned yet locally based partner with such a long tradition and such a focus on culinary excellence for this collaboration, which will enable us to offer a wide range of fresh top-quality snacks to our Economy Class customers, too,” says SWISS Chief Commercial Officer Tamur Goudarzi Pour. “We’ll be breaking new ground here with our packaging as well, where we’ll be using sustainable materials wherever we possibly can.”
The new Sprüngli products will be available on short- and medium-haul services from and to Zurich from 30 March and on services from and to Geneva from 28 April. SWISS Saveurs will be offered on flights of 50 minutes or more duration. The new menu extends to Bircher muesli, a pretzel with air-dried beef, a vegetable brioche and Sprüngli’s famous Luxemburgerli mini-macaroons. The product range will be updated every three to six months. SWISS’s tried-and-trusted Business Class concept for its short- and medium-haul services remains unchanged.
Sustainability is a further key consideration with the new fresh products. Most SWISS Saveurs items will be packaged in PaperWise material, which is made from agricultural waste using only renewable energy and is entirely carbon neutral. Those items that cannot yet be offered in PaperWise packaging will be packed in FSC-certificated cardboard or kraft paper. Production of the new fresh items will also be more closely tailored to customer demand, which will help to minimise food waste.
SWISS will be supplementing its new exclusive fresh Sprüngli products with further Swiss classics such as Ragusa, Kägi Fret, Zweifel chips and Caotina hot chocolate. Smaller Swiss producers are also represented: the coffee will come from the small Zurich-based miró manufactura de café roastery, which sources all its beans solely from fair-trade suppliers; and the beverages range will include a gin from Turicum of Zurich and WhiteFrontier craft beer from Martigny in Canton Valais.
SWISS is also launching a new mineral water together with its water supplier RAMSEIER Suisse AG that is produced exclusively for the airline in Switzerland’s Glarus Alps: ‘SWISS Altitude 1150’ will be served only on SWISS flights and will be distributed to all passengers free of charge in a recyclable bottle in an unmistakable SWISS design. In a first step, SWISS Altitude 1150 will be provided on SWISS’s short- and medium-haul services, with the offer then gradually extended throughout the SWISS long-haul network.
