SWISS has unveiled its new Premium Economy Class, as it seeks to strengthen its premium positioning in the growing leisure travel segment.
Premium Economy Class supplements its existing Economy, Business and First classes of travel from the fourth quarter of this year. SWISS Premium Economy Class travellers will enjoy greater privacy and enhanced in-flight comfort, a major contributor to which will be the newly developed fixed-backshell seat. Premium Economy customers will also be offered a wide range of in-flight cuisine, along with double the Economy Class registered baggage allowance and priority boarding. The new Premium Economy Class cabin will gradually be installed aboard all 12 of SWISS’s long-haul Boeing 777-300ERs from the fourth quarter of this year. The entire SWISS Boeing 777-300ER fleet will feature the new Premium Economy Class cabin by the start of the 2022 summer schedules.
“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort and more individuality,” said SWISS CEO Dieter Vranckx.
Each SWISS Boeing 777-300ER will be equipped with 24 latest-generation Premium Economy Class seats from seat manufacturer ZIM. The seat is simple to recline and integrated into a fixed backshell to ensure zero intrusion into the personal space of the passenger behind. The new seat is wider than an Economy Class seat: between 46 and 48 cm, compared to 43.4. Seat pitch has been extended from the 78.7 cm of Economy Class to 99 cm, which translates into substantially more legroom. The new Premium Economy Class seat further features a greater recline and is additionally equipped with a fold-out leg rest. The seat’s covers have been produced by Lantal of Bern, Switzerland.
SWISS Premium Economy travellers will be issued with a complimentary amenity kit that is specifically manufactured using sustainable materials. They will also receive their own high-quality noise-reducing headphones to complement the seat’s 15.6-inch in-flight entertainment monitor. Personal reading lamps will provide suitable lighting on night-flight services; and electronic devices can be charged using the seat’s in-built USB-A socket.
SWISS Chief Commercial Officer Tamur Goudarzi Pour states: “Our new Premium Economy Class is tailor-made for our previous Economy Class customers who are looking to enhance their air travel experience and enjoy the benefits associated with higher travel classes. In international comparison terms, our SWISS Premium Economy Class is very clearly positioned as a top travel product.”
SWISS’s in-flight cuisine has also been specially tailored to the new class of travel. Premium Economy travellers will be offered an elderberry welcome drink, and will be able to choose from three hot meals all served on china tableware. The selection includes a dish from the award-winning ‘SWISS Taste of Switzerland’ in-flight culinary programme, together with a vegetarian option supplied by Hiltl. “Our Premium Economy guests will be able to choose their in-flight meal according to their personal wishes and tastes,” CCO Goudarzi Pour explained. “And we’ll also be able to count on our long-standing partnership with Hiltl for our vegetarian offerings, for which we’re seeing an ever-growing demand.”
SWISS Premium Economy customers will be able to download two publications from the extensive eJournals portal onto their digital device free of charge ahead of their flight.
The new SWISS Premium Economy Class can also be experienced live and full-size in a 3D augmented reality model.