AERQ has launched its modular and open IT platform AERENA to facilitate greater passenger engagement onboard the aircraft leading to a deeper understanding of passengers’ in-flight behaviours and needs opening new revenue opportunities for airlines and selected partners.
Airlines will be able to gain complete control over their digital cabin experience by logging into AERENA and designing their choice of applications, media content, and graphical user interface (GUI) to benefit from time and cost savings in application and content deployment due to simpler and faster operational workflows. By smart data capturing, analytics and matching, airlines will gain insights into and enhanced understanding of passengers to ensure accurate data-driven and intelligent decision making to grow their business.
“AERENA is built for business. We make airlines the playmaker of their digital cabin experience by giving them complete control over their operational processes and better visibility of the passenger for the first time. They can fine-tune their on-board product based on smart data. That enables entirely new business models for advertising, e-commerce, destination services and more. A product that will truly differentiate an airline from its competitors,” said Arnd Kikker, Co-Managing Director at AERQ.
“In addition, AERENA will enhance efficiency and flexibility through integrated and simplified operational processes. Fast deployment including cloud-based testing will streamline this time-consuming process to create savings. This allows updates and deployment of new applications and media content onto the aircraft in days not month,” explained Sang Soo Lee, Co-Managing Director at AERQ.
The platform draws on the experience and competencies of AERQ’s parent companies LG Electronics and Lufthansa Technik in consumer electronics, OLED display technology and integrating these systems and solutions onboard aircraft alongside engineering and certification services.