JetBlue has partnered with Dig to bring its signature build-your-own dining concept to tray tables at 35,000 feet – JetBlue’s first complimentary meal in core.

JetBlue unveils Core experience for transatlantic flights

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JetBlue has partnered with Dig to bring its signature build-your-own dining concept to tray tables at 35,000 feet – JetBlue’s first complimentary meal in core.

JetBlue has provided more details of its transatlantic onboard service, with a reveal of what Core (economy class) passengers can expect.

“From generous personal space to our innovative build-your-own dining concept, every detail has been thoughtfully designed and will be made even better with the attentive service standards that a single-aisle aircraft allows,” said Jayne O’Brien, Head of Marketing and Loyalty, JetBlue. “We know all too well the pain points of international flying – the dreaded centre section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.”

JetBlue’s transatlantic flights will feature its newest innovation – a build-your-own meal designed by the New York-based restaurant group, Dig, that puts the customer in control, allowing them to customise their own meal right on their seatback screen.

The Dig menu will feature a seasonal selection of proteins, vegetables and grains mindfully sourced in part from minority and women-run farms, as well as Dig’s own farm, Dig Acres. Customers will have the option to choose one of three main selections including a protein or vegetable that comes with a base, and two out of three hot and chilled side options. Menu items will feature hearty offerings, such as roasted chicken thigh over a base of brown rice with herbs and spiced eggplant over coconut cauliflower quinoa, with sides including Dig’s beloved mac and cheese and a mixed heirloom tomato salad sourced directly from Dig Acres in upstate New York. For morning departures, the menu will include a mix of sweet and savory breakfast dishes, including a mixed berry bread pudding and citrus salad with local honey.

Additional food and beverage offerings for core customers will include a specially designed onboard Pantry with a self-serve grab & go snack basket for customers to enjoy throughout their flight. There will also be complimentary soft drinks, coffee, tea, beer, wine and liquor, as well as a dessert for a sweet treat post-meal, and a light bite prior to arrival.

JetBlue will serve its meals in reusable containers and provide customers with cutlery made from a natural polymer.

“When we shook up premium travel with Mint, one of the biggest ‘wow’ moments for our customers was our fresh take on dining. Great food doesn’t have to be limited to the premium cabin, and our customers in core also deserve a dining experience that is thoughtfully prepared and offers choices,” said O’Brien. “Dig has earned a big following in New York, Boston and Philadelphia, where customers love the fresh ingredients and customisable concept. We wanted customers in the air to have the same freedom to design their own meal, just like they would if they were dining at a Dig restaurant.”

Customers in both core and Mint – JetBlue’s recently refreshed premium experience – will be able to stay connected throughout the flight with the airline’s unlimited, free high-speed Wi-Fi. In addition, customers will have access to a curated selection of live TV channels focused on news and sports, and an extensive library of seatback entertainment – allowing customers to have a multiple screen experience onboard.

JetBlue will introduce the Airbus A321 Long Range single-aisle aircraft with the Airspace by Airbus interior to its fleet for the airline’s highly anticipated transatlantic service. The single-aisle aircraft will allow JetBlue to offer customers attentive, boutique-style service, while also ensuring ample personal space, larger overhead bins, customised lighting and a design that gives the cabin a wide-body feel.