A350 freighter

Etihad firms up new-generation A350 freighter order

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A350 freighter

Following its earlier commitment announced at the Singapore Airshow, Etihad Airways has firmed up its order of seven new-generation A350F freighters.

The carrier says the aircraft will upgrade Etihad’s freight capacity by deploying the most efficient cargo aircraft available in the market.

This order sees Etihad expanding its relationship with Airbus and adds to its existing order of the largest passenger version of A350-1000s, five of which have been delivered.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “In building one of the world’s youngest and most sustainable fleets, we are delighted to extend our long-term partnership with Airbus to add the A350 Freighter to our fleet. This additional cargo capacity will support the unprecedented growth we are experiencing in the Etihad Cargo division.

“Airbus has developed a remarkable fuel-efficient aircraft that, in tandem with the A350-1000 in our passenger fleet, supports our commitment to reaching net-zero carbon emissions by 2050.”

“Airbus is delighted to extend its long standing partnership with Etihad Airways, who recently introduced the A350 passenger services and is continuing to build on the family with the game-changing freighter version, the A350F,” said Christian Scherer, Chief Commercial Officer and Head of Airbus International.

“This new generation large freighter brings unprecedented and unmatched benefits in terms of range, fuel efficiency and CO₂ savings, that support customers by enhancing operational efficiencies at the same time as reducing environmental impact.”

Etihad has also firmed up a long term agreement for Airbus’ Flight Hour Services (FHS) to support its entire A350 fleet, to maintain aircraft performance and optimise reliability.

Etihad 787-9 aircraft

Etihad partners with 15below to implement new digital solutions

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Etihad 787-9 aircraft

Etihad Airways is partnering with automated passenger communications provider 15below to implement four new digital solutions that will further advance the airline’s ability to keep its passengers informed and empowered with timely, relevant notifications throughout their journey.

According to 15below, Etihad is migrating its guest communications platform, which already automatically manages itineraries and receipts and pre-departure communications, from Sabre to Amadeus Altéa.

The carrier will also be implementing 15below’s Disruption Communications, Queue Manager, and Flight Status Notifications solutions. 15below says Etihad’s operational teams will gain significantly from the automation of irregular operations (IROPS) management, queue management, and communicating flight status updates.

Etihad sends notifications to passengers via email, SMS and push to app via 15below’s industry-leading user interface that places everything in a single view, allowing the airline’s operational teams to manage operational guest communications effectively.

The partnership between 15below and Amadeus will also bring additional value for Etihad as there will be deeper integration between the two systems and a combined approach to common industry challenges.

“A key component of Etihad’s digital strategy is to deliver the most effective solutions which support high-quality services and products for its guests. As Etihad migrates to Amadeus Altéa, passengers will benefit from a range of new digital solutions – and 15below will collaborate to deliver empowered guest communications to enhance the customer experience in this ever-changing digital landscape” said Frank Meyer, Chief Digital Officer, Etihad.

Etihad's new Economy dining service LR

Etihad Airways unveils new economy class soft furnishings and tableware

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Etihad's new Economy dining service LR

UAE national carrier Etihad Airways has unveiled its new economy class soft furnishings and tableware. Both will be launched on board in the fourth quarter of the year.

The airline says the new products have been designed with sustainability and improved guest experience as primary objectives. The economy class experience will be upgraded with new soft furnishings and includes a 35% larger pillow with a 200 thread-count cotton cover made locally in the UAE, as well as a soft blanket made from recycled plastic on all flights.

The new dining experience features reusable tableware, part of a closed loop recycling system made from recycled high-quality plastic, thereby eliminating the use of single-use plastic. Etihad is also introducing quality stainless-steel cutlery in its economy cabin which upgrades the experience and also reduces single-use plastic.

Terry Daly, Executive Director Guest Experience, Brand and Marketing, said: “Etihad is trailblazing when it comes to sustainability in aviation. Following extensive research and development through our eco-flights over the past few years, we’re proud to reveal the first in a series of enhancements to our in-flight experience. Our commitment to sustainability doesn’t come at a compromise to the quality and thoughtfulness behind Etihad’s guest experience, and these innovative new products will further improve our offering. We look forward to rolling out this new experience across the fleet towards the latter part of the year.”

Etihad says its economy cabin is renowned for its spacious seating featuring a signature fixed wing headrest which provides optimal support for a restful travel experience. The carrier also offers Economy Space seating which provides an additional 4″ of legroom for every guest who chooses to upgrade to this option and Etihad’s passengers may choose neighbour-free seating in Economy for an additional fee.

This new launch follows the introduction of the carrier’s new Warner Bros. World Abu Dhabi themed children’s packs across its fleet in February and the unveiling of the new Airbus A350-1000 aircraft, which entered into service in March and features Etihad’s new interior cabin design – including the state-of-the-art economy and business class seating.

Etihad Warner Bros package

Etihad Airways and Warner Bros World Abu Dhabi launch ‘Little VIP’ package

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Etihad Warner Bros package

The UAE’s national carrier Etihad Airways has partnered with the Warner Bros World Abu Dhabi theme park to launch a one-of-a-kind family-friendly experience on board its fleet.

Etihad’s new “Little VIP” campaign aims to make travelling with children as easy and enjoyable as possible. Activity packs featuring the park’s iconic animation characters such as Scooby-Doo, Sylvester and his beloved nemesis Tweety are given to guests travelling on longer flights with Etihad.

The airline says its new children’s gifts are designed for three different age ranges. Infants up to two years old will be given a soft fleece blanket decorated with the faces of Tweety, Bugs Bunny, Daffy Duck and Sylvester. Flyers aged three to eight years will get a drawstring bag that includes an activity book, crayons, memory card game and passport holder, and passengers aged nine to 13 will receive a Scooby-Doo-themed backpack featuring the Museum of Mysteries board game designed to promote Yas Island’s incredibly immersive indoor theme park, Warner Bros World Abu Dhabi.

In addition to the Warner Bros World Abu Dhabi’s themed in-flight gifts, Etihad is also focusing on family travel by training cabin crew and ground crew to identify and support family travel needs.

Abu Dhabi International Airport has a dedicated family check-in space which will be available for families with minimised queuing time to make family journeys as smooth as possible.

Young travellers will also get their meals first for convenience during flights, and diners will experience Warner Bros World Abu Dhabi-themed dining equipment in bright colours. The menu has been enhanced and includes traditional children’s favourites such as fusilli pasta with meatballs, waffles and pancakes.

Etihad says the new children’s packs and dining experience have been designed with product purpose and reusability in mind. The gifts can be taken away and treasured, encouraging children to feel excited about travelling with Etihad, and the use of single-use plastics is avoided.

Etihad is also offering bespoke children’s in-flight entertainment in a fun, kid-friendly format, with a wide selection of family-friendly Warner Bros movies and TV shows including Space Jam, Scooby-Doo, Tom and Jerry, Looney Tunes, Bugs Bunny and the Flintstones.

The carrier’s selection of TV shows for older kids from the DC Universe includes Batman, Justice League and Teen Titans, and an extensive selection of kids’ music albums is offered in addition to a variety of e-games for avid gamers. The games can also be played seat-to-seat.

Terry Daly, Executive Director Guest Experience, Brand and Marketing, Etihad Airways, said: “This year we will bring product innovation to the forefront and this is the first of many exciting developments to look forward to. We’re thrilled to be kicking this off with a focus on our ‘Little VIPs’ and their families.

“We understand and appreciate that it’s not always easy travelling with little ones, however, this collaboration with Warner Bros World Abu Dhabi is designed to make the travel experience an exciting one for children and an easier one for their parents.

“With the help of Scooby-Doo and the Looney Tunes, we promise that even the tiniest travellers will love every minute of their journey with Etihad Airways.”

Etihad Cargo loading CSafe RAP Container for large pharmaceutical shipments

IATA awards Etihad Cargo CEIV for live animals

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Etihad Cargo loading CSafe RAP Container for large pharmaceutical shipments

UAE national carrier Etihad has become the first Middle Eastern airline to hold IATA’s triology of air cargo certifications: CEIV Live Animals, CEIV Fresh, and CEIV Pharma.

Etihad Aviation Group’s cargo and logistics arm was awarded IATA’s Centre of Excellence for Independent Validators (CEIV) for live animals following an IATA-led assessment of Etihad Cargo’s dedicated LiveAnimals product for animal transportation and SkyStables equine transportation product – in addition to its logistics’ audit checklist to ensure compliance with standards, requirements and live animals regulations.

Etihad Cargo is the third carrier globally to hold IATA’s CEIV Live Animals, CEIV Fresh, and CEIV Pharma certifications.

Martin Drew, Senior Vice President Sales & Cargo, Etihad Aviation Group, said: “The transportation of live animals requires specific conditions and the CEIV certification further underlines Etihad Cargo’s experience and commitment to animal welfare and safe transportation. Etihad Cargo is proud to have secured certification for its LiveAnimals and SkyStables products. This recognition further endorses the industry-leading service we provide global customers.”

Brendan Sullivan, IATA’s Global Head of Cargo, said: “Handling and transporting live animals is challenging. Each type of animal has its own specific requirements. Achieving CEIV Live Animals certification means Etihad Cargo’s customers can benefit from extra assurance that their precious cargo is in safe hands. We congratulate the airline on becoming the first in the Middle East to complete the suite of CEIV certifications – Pharma, Fresh and Live Animals.”

Etihad Cargo is a signatory of the Buckingham Palace Declaration against the illegal trade of wildlife. The key benefits of the CEIV Live Animals certification include improving animal welfare and safety through appropriate quality and risk management and enhancing standardisation and professionalism in the handling and transportation of live animals in a multimodal environment.

Etihad Airways launches sustainability-focused corporate rewards programme

Etihad launches green corporate rewards programme

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Etihad Airways launches sustainability-focused corporate rewards programme

Etihad Airways has launched a new green corporate rewards programme to help organisations reduce their emissions and to operate in a more sustainable way.

The Corporate Conscious Choices programme provides companies with certain rewards and incentives designed to proactively support pro-environmental, social and governance initiatives and employee behaviour. According to Kim Hardaker, Etihad’s Head of Loyalty and Partnerships, the constantly evolving programme can be customised to each company’s needs.

In addition to the airline’s business traveller customers earning Etihad Guest Miles, Etihad will also award the miles to their organisation. Corporate Conscious Points can be used to offset corporate travel and everyday activities or to purchase sustainable products from the Etihad Guest Reward Shop. Etihad will also further reward businesses when their employees make conscious choices as provided within the Etihad Guest programme.

The airline, which in 2019 made a commitment to reduce single-use plastics by 80% by 2022, says the programme provides sustainable benefits through carbon offsetting, sustainable aviation fuel investments and green surcharge fares.

Tony Douglas, Etihad’s Group Chief Executive Officer, said: “Sustainability has been at the top of Etihad’s agenda as the most significant long-term priority of our business for a long time now – but it is more than just a business priority. It’s a social responsibility, as the influence organisations have on society as leaders, helping consumers make sustainable choices in their everyday lives, is a duty and obligation of doing business.

“We have put a lot of focus on what governments and regulators should be doing to battle climate change, but the fact is we need corporates’ help and there is an equal responsibility for corporates to do what they can to reduce their own carbon footprint while leading by example to help consumers to live more sustainably.

“All corporates and organisations need transportation, whether it’s for travel or their supply chain. Our aim with the launch of Corporate Conscious Choices is to recognise those corporations that take the most sustainable actions through rewards and recognition.”

The programme has already been adopted by several leading global organisations, including Accenture and business travel management company CWT.

Etihad Airways has unveiled a new safety video, filmed on location at Louvre Abu Dhabi, that promotes attractions in Abu Dhabi.

New safety video from Etihad Airways showcases the Louvre Abu Dhabi

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Etihad Airways has unveiled a new safety video, filmed on location at Louvre Abu Dhabi, that promotes attractions in Abu Dhabi.

Etihad Airways has unveiled a new safety video, filmed on location at Louvre Abu Dhabi, that promotes attractions in Abu Dhabi.

Terry Daly, Executive Director Guest Experience Brand & Marketing, Etihad Airways said: “Our safety video needed a refresh including the safety messaging requirements due to Covid. This new video goes beyond its main purpose of educating guests about essential safety information, it also reflects our brand and personality, while leveraging the very best of our beautiful home, Abu Dhabi.”

The video is set at Louvre Abu Dhabi, with Etihad’s own cabin crew demonstrating safety features of the aircraft and other Etihad employees acting as guests.

Emirati voice-over artists were used to voice the video in English and Arabic. To further ensure a consistent guest experience, the accompanying music is part of Etihad’s new signature sound collection which is used across the airline for a variety of touch points. The sonic branding is inspired by Abu Dhabi and is an eclectic mix of Emirati and international instrumentation and arrangements, played by musicians from the UAE and around the world.

Etihad’s new safety video will be progressively rolled out starting with the airline’s Boeing 787 Dreamliners in April 2021.

Etihad Airways partners with locally based artists to upcycle aircraft parts

Etihad Airways turns unwanted cabin interiors into art

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Etihad Airways has teamed up with UAE-based designers to create art pieces from obsolete aircraft cabin interiors.

Terry Daly, Executive Director Guest Experience, Brand & Marketing said: “End-of-life parts that were destined for landfill have been repurposed into beautiful art instillations by skilled artists who used rare and unwanted aircraft scraps.

“By collaborating with artists from the local community, our goal is to not only showcase talent within the region, but to further encourage sustainable innovation that’s good for the environment”.

Emirati sculptor Azza Al Qubaisi’s first art piece in her Seeking Identity’ sculpture series, used seat floor mounting rails as a building motif to create symmetric geometric formations that can be displayed free standing or suspended from the ceiling.

“After deconstructing some seats, I have a bigger appreciation for the ergonomics and technology that goes into them – there are hundreds of pieces. I’m already working on a second piece of art by melting and casting the scrap materials I didn’t use for my first installation and I can’t wait to share it with the world,” said Azza.

Using aircraft curtains, wall panels, life jackets and cabin interiors, Christine Wilson, an emerging artist from Ireland based in Dubai, designed a multidimensional upcycled art piece to encapsulate a textural zeitgeist of Etihad.

“‘Aintiqal /انتقال’ is a visual reflection of the Abu Dhabi skyline and depicts the incredible landmark achievements of the UAE’s space programme. It represents national pride and reminds us of new beginnings and a new journey,” said Wilson.

Etihad is displaying the art pieces at Etihad Headquarters and hopes to commission similar work in the future.

Newrest is using cobots in its inflight catering facilities

Newrest continues commitment to in-flight catering

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Newrest is using cobots in its inflight catering facilities

Newrest Toronto has begun providing in-flight catering services on board Etihad Airways to Abu Dhabi.

Due to the pandemic, the mobilisation and launching phases were carried out by daily exchanges with the Abu Dhabi-based chefs, equipment managers and ground operations.

Newrest Canada operates solely in the in-flight activity with four catering production units in Montreal, Toronto and Calgary. In Montreal, there are two catering production units, one for international airlines, the other for the Air Canada Hub.

Elsewhere, Newrest has begun the construction on a brand-new production unit in Israel.

The 10,000 square meter in-flight catering kitchen close to the Ben Gurion Airport of Tel-Aviv, will be operational within 20 months.

Advanced solutions will be implemented throughout the unit such as cobot assisted assembly lines, greener washing area and cleaning system as well as a digitised workflow.

Newrest spent three years researching the use of collaborative robots (cobots) to improve the productivity of its in-flight units.

The initial step was the creation of the universal robotic hand, which can grip any type of object in any type of container.

Staff work hand in hand with the cobots in a fully integrated process. The operator sets the pace, and the machine relieves him of having to do low added value tasks. This occurs from the portioning stage onwards.

The latest cobots are equipped with the latest technologies including robotic garnishing lines, technological assistance with the assembly of trolleys, preparation and dispatch of flights, automated washing up of dishes and trays, automated sorting of cutlery and automatic bagging machines.

ABM performs cabin services for many leading airlines across Heathrow-based fleets

ABM continues cabin cleaning success

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ABM performs cabin services for many leading airlines across Heathrow-based fleets

Etihad Airways has become the latest airline to award ABM a cabin cleaning services across its fleet of aircraft at London’s Heathrow Airport.

Antony Marke, Group Managing Director for ABM’s UK aviation business, said: “As airlines look to recover and rebuild, our focus is on helping them do that.

“To encourage people to fly once again, passengers need reassurance that the aircraft is safe, clean and hygienic. With our unparalleled cabin cleaning services, we help create a positive passenger experience and provide best-in-class cleaning for any type of aircraft.”

In an industry first, ABM will support Etihad’s specially trained Wellness Ambassadors, who offer reassurance to customers by sharing advice on travel wellbeing and details of the health and sanitisation measures that have been implemented throughout their journey through an easy-to-use online guide. The ambassadors can also be contacted 24/7 via email for those needing more specific information and advice.